Case Study: Netflix's Predictive Campaign — KPIs, Media Mix, and What Was Surprising
case studycampaignspostmortem

Case Study: Netflix's Predictive Campaign — KPIs, Media Mix, and What Was Surprising

ccoming
2026-02-07
9 min read
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A postmortem of Netflix’s 2026 tarot campaign — KPIs, media mix, earned media lift, and step-by-step lessons for publishers launching attention-grabbing campaigns.

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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